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Fixed assets, also known as property, plant, and equipment (PPE), are long-term tangible assets owned by a business for the production, supply, or rental to customers. Within the construction industry, these assets are essential as they are not only used in day-to-day operations but are crucial for long-term business growth. They encompass a broad range of items such as buildings, heavy machinery, land, vehicles, and other tools or equipment. These assets are distinguished by their durability and are not to be sold throughout regular business operations. The value of fixed assets is reflected on the balance sheet and it decreases over time due to normal wear and tear, also known as depreciation. Real estate, construction equipment like cranes or bulldozers, and even software used for project planning are some examples of fixed assets in the construction industry. They are considered investments because their utilization helps to generate income.

An equity turnover ratio is a financial metric that is highly relevant within the construction industry. Essentially, it measures how efficiently a construction company leverages its equity to generate revenue. The ratio is calculated by dividing the company’s annual sales by average shareholder equity. The resulting number indicates how many times the company has turned its equity into revenue during a given year. A high equity turnover ratio is typically a good sign, indicating a company’s efficient use of its shareholder’s equity. It reflects the company's ability to manage its operations and utilize its assets effectively. This ratio is particularly important in the construction industry as it involves high capital expenditure and risk. Underinvestment or overinvestment can negatively impact profitability. Therefore, this ratio can be a key determinant of a construction company's financial health and operational efficiency.

Markup in the construction industry refers to the percentage increase added to the actual costs of construction projects to determine the selling price. The markup covers overhead expenses, such as administrative costs, and ensures the contractor makes a profit from the project. The percentage can vary greatly based on factors like the complexity of the project, competition in the local market, and the contractor's reputation and experience. Careful consideration is needed when deciding the markup as too high can make a contractor's bid uncompetitive, while too low may not cover all expenses or allow for a reasonable profit margin. A good understanding of the project, accurate cost estimations, and market research are crucial for determining an appropriate markup.